After spending a month at home in Orange County, California for the entire month of May 2012, visiting my newborn nephew and working on a few projects, I returned to the Costa Del Sol, Spain. Arriving home, I checked in online for the latest news, tech blogs, photo blogs and other curious entertainment when I came across this blog on Petapixel.com.
It covered the rules for submitting photos to National Geographic, outlined by the Director of Photography: NO FILTERS.
To me this was apparently obvious. So obvious in fact I couldn’t think of a situation where any self respecting or head above shoulders photographer would NOT know this fact. Arguably sometimes we don’t catch the fine print on first glance but to me I thought this was exorbitantly obvious and well known.
I then had a thought. What if someone had zero clue about filters (which after travelling Europe you find out there are such individuals closed off from the American social flare). Not long after this blog I thought up a funny way to convey this. This project took longer than expected. Travel and work inhibited my ability to shoot on location however — something amazing happened. Instagram changed their Terms of Service (ToS). This upset many of their users even to the point of mass departures from the social network. This was just what I needed as a hook. We shot our last scene and we were done!
I hope you enjoy FML // Filter My Life — as well as the Bloopers + Gag Reel.
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filtermylife [at] gmail [dot] com